TeamLinkt Case Study: Al Anderson’s on Track for 300+ Teams

Al Anderson’s Source for Sports is now entering their second year as a TeamLinkt Community Partner and are on track to surpass over 300+ sponsored teams, giving them exclusive access to over 10,000 local players and parents.  

Through the TeamLinkt Partner Program, sporting goods stores of all sizes and in all types of communities sponsor and provide sports teams in their market with free access to the TeamLinkt Sports Team Management App.  The app helps teams connect and communicate during the season by sharing rosters, schedules, availability, game feeds, live game streaming and more. In exchange for sponsorship, the store receives exclusive marketing opportunities via the app back to the players and parents.

Al Anderson’s participation has helped them build goodwill in the community and given them tons of exposure to their target audience.

In just their first year, through outreach to local teams via their Team Sales Reps and weekly Facebook posts, 135 teams have signed up through Al’s offer.  Across these 135 teams, Al’s has accumulated over 775,000 targeted ad views to players and parents.

Now, with new League tools offered by TeamLinkt – Al’s will be sponsoring TeamLinkt across Minor Hockey and Lacrosse in their community…. with other Leagues yet to come.  Al’s has their team growth figured out and is now looking at leveraging their exclusive advertising access to drive online and in-store purchases.

For the fall season, Al’s will take advantage of loyalty program options offered by TeamLinkt.  It is a perfect opportunity since the TeamLinkt Loyalty program encourages teams to shop to earn rewards, and at a $2,500 per reward threshold – across 300+ teams Al’s has the opportunity to drive in $750,000 in loyalty revenue.

If you’re a Sporting Good Store looking to reach players & parents in your community – touch base with our team today at Learn more at:

TeamLinkt protects Local Sports Stores & Team Dealers from Amazon

Sports Team Management Apps are an essential tool for player and parent.  These apps enable teams to share schedules, automate reminders, set player availability, streamline communications… and really focus on the game.  Engagement in these apps are higher than many social media platforms – and targeted access and exposure to players and parents via these apps means big dollars.

TeamSnap, one of the recognized Sport Team Management Apps in North America – used by baseball, hockey, soccer and many other sports – has now leveraged their connection to millions of players and parents to drive equipment and apparel sales away from local retailers.

TeamSnap has partnered with Amazon and from their app’s dashboard, and within the TeamSnap ‘Emails’ to players and parents, TeamSnap is aggressively promoting local shoppers to “SKIP THE TRIP TO THE STORE AND GEAR UP VIA AMAZON”.  For Local Stores and Team Dealers, this is yet another channel that’s pushing players and parents to Amazon.


At TeamLinkt, we recognize that it’s critical for Local Sporting Good Stores and Team Dealers to own this channel – and without it, companies like TeamSnap and Amazon will continue to chip away at these local relationships and equipment & apparel revenue streams.

Through our TeamLinkt Community Partner Program, Stores and Team Dealers license and provide a competing Team Management App (with many added features that teams love!) to teams in their community.  You sponsor the app for teams helping them save money on technology, build goodwill … and best of all, you’ll own this new marketing channel – exclusive advertising & a direct link to your store!

Take action today to protect your business from online giants!

Are your a Local Sports Store or Team Dealer?  Contact us today to set a demo: